dip and squeeze

The Heinz ketchup packet has seen a makeover.  Ketchup consumers will now be able to dip or squeeze on the go.  Perfect for ketchup needs when in the car.

My figures are crossed that this idea makes it out of the test market phase and into every Wendy's, Arby's, and McDonald's asap.

Take a look...

You can dip.

Or you can squeeze.

I'll definitely be doing both.

You can read more about this marvelous concept here.

(Even though this post is hitting when I should be in church, I am actually in church.  Love scheduled posting.)